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Resume

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Areas of Expertise

Marketing & Digital Strategy

  • Marketing & Brand Development

  • SEO & Website Optimization

  • Content Management & Copywriting

  • Digital & Print Campaign Management

  • Market Planning & Competitive Research

  • Adobe Creative Cloud

  • Strategic Planning & Execution

  • Cross-Functional Leadership & Collaboration

Sales & Business Development

  • Revenue & Pipeline Growth

  • Sales Strategy & Optimization

  • New Business Acquisition & Retention

  • Risk Advisor Development & Coaching

  • Middle Market & Large Client Segments

  • Variance Reporting & Expense Management

  • CRM Optimization & Lead Generation

  • Automation & Workflow Integration

Summary of Qualifications

Innovative revenue leader with 11+ years of experience in marketing, business development, and sales strategy in the non-profit and insurance industries. Proven ability to drive profitable growth, optimize client segmentation, and develop high-performing client advisors through pipeline management and strategic planning.

 

Skilled in revenue-driven marketing strategy, CRM platforms, and automation tools, leveraging data-backed insights to enhance lead generation, client acquisition, and engagement while supporting sales expansion.

 

Recognized for leading high-impact branding, digital marketing, and cross-functional initiatives that maximize business growth, profitability, and sales enablement. Adept at managing cross-functional teams and aligning marketing strategies with revenue goals

Work
Experience

2024 - Present

2022 - Present

2019 - 2022

2017 - 2019

2016 

2014 - 2016

Sales Manager Trainee
SIA Group, Inc. - Jacksonville, NC

Drive profitable growth and business expansion by creating strategic sales plans, strengthening client relationships, and leading a high-performing sales team. Oversee seven risk advisors ($1.7M in commissions) while collaborating across marketing, underwriting, finance, HR, and account management to accelerate new business acquisition and retention, enhance pipeline management, and ensure precise variance reporting compliance.

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Key Achievements:

  • Designed and managed custom sales dashboards to track advisor performance, pipeline progression, new business wins, and retention metrics, ensuring real-time visibility into key sales KPIs.

  • Led ongoing strategy sessions and monthly sales meetings (including one-on-ones) to review financial performance, renewal retention, and pipeline progress, aligning teams with business goals.

  • Developed and implemented structured coaching programs, driving an increase in call-to-appointment conversion rates within 90 days and improving lead conversion.

  • Optimized sales forecasting and revenue growth through data-driven variance reporting and expense management.

  • Onboarded and trained risk advisors from start to finish, equipping them with sales strategies, technical knowledge, and revenue-driving tools to maximize new business and retention.

  • Spearheaded training initiatives, ensuring advisors excel in prospecting, researching, and delivering Risk Navigation Blueprints to clients.

  • Enhanced cross-functional collaboration by aligning advisors with internal teams, streamlining execution, and ensuring strategic alignment.

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Marketing Manager
SIA Group, Inc. - Jacksonville, NC

Lead SIA Group’s marketing initiatives, overseeing marketing team and driving brand visibility through digital and print strategies. Execute high-impact campaigns across multiple entities, ensuring consistent branding and engagement.

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Key Achievements:

  • Led the relaunch of SIAofNC.com and SIAGroup.com, overseeing design, content curation, and SEO enhancements.

    • Increased SIA of NC’s organic search traffic by 16.9%, gaining 3.4K new users.

    • Boosted SIA Group’s organic search results by 57.9%, averaging 20K new users.

  • Executed social media campaigns, increasing engagement and driving a 575% surge in link clicks within 90 days.

  • Developed branding assets, including logos for newly acquired companies such as United Cabarrus Insurance and SIA of NC: Build Your Legacy Podcast.

  • Designed tradeshow banners, marketing collateral, and sales presentation materials, improving engagement during prospect meetings.

Marketing & Resource Development

Brigade Boys & Girls Club - Jacksonville, NC

Led marketing, fundraising, and community outreach efforts across 12 Club locations. Managed digital campaigns, donor engagement, and branding initiatives.

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Key Achievements:

  • Launched innovative digital media campaigns as well as maintained the website resulting in increasing traffic by 56% within three years. 

  • Tracked social media engagement that resulted in increasing engagement on Facebook by 48% and Instagram by 38% within the last year.

  • Ensured proper allocation and utilization of resources by managing $26K marketing budget and expenses that ultimately resulted in reducing 50% of expenses.

  • Led and mentored teams to create unique and engaging events that resulted in surpassing corporate financial targets by 62% in 2021.

  • Administered over all aspects of social media channels, including customer relationship systems aimed at increasing and retaining strong presence with audience on each platform and with donors.

Business Services Manager

Jacksonville-Onslow Chamber of Commerce – Jacksonville, NC

Directed marketing and event planning to enhance community engagement and membership growth. Spearheaded digital and print marketing campaigns while managing PR efforts.

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Key Achievements:

  • Increased event attendance and social media engagement by executing simultaneous marketing campaigns for all signature chamber events.

  • Spearheaded speaking engagements on radio and news outlets (WITN, WSME Radio, DownEast Today, Jacksonville Daily News) to elevate JOCOC’s visibility.

  • Organized and led key community events to enhance corporate service awareness and drive chamber member participation.

Marketing & Business Development Intern
AAK Inc. – Edison, NJ

Conducted market research and provided product development support for the confectionery division.

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Key Achievements:

  • Presented emerging food trends reports to USA and Canada executive teams.

  • Represented the company at the International Food Technologies (IFT) Trade Show.

Social Media Intern
Pace University – New York, NY

Managed the Challenge to Achievement at Pace program’s social media presence.

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Key Achievements:

  • Created engaging digital content, boosting program visibility.

Education

2018 - 2022

2013 - 2016

Master of Arts | Communications and Digital Media

Summa Cum Laude

Southern New Hampshire University, NH

Bachelor of Arts | Communications & Marketing

Magna Cum Laude

Pace University, NYC

Professional Development & Technical Skills

Design & Web: Adobe Creative Cloud (Illustrator, InDesign, Photoshop, Premiere Pro) | WordPress | Digital Design | Photography & Film Editing​

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Technical Skills: Google Analytics | CRM (HubSpot, Applied Epic, Bignition, Bloomerang, Salsa) | MS Office (Excel, PowerPoint, Word)

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Licenses & Certifications: Property & Casualty License (NC) | Agency Management - CIC | HubSpot SEO Professional

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